Emotional sweat stinks.

Seriously! There are two types of sweat, thermal and emotional. Emotional (Stress) sweat is the kind that stinks, especially when you're under stress.

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Stress Drills

In this global campaign, we took real athletes and had them work out in the middle of their real phobias to show that Gillette Antiperspirant protects against thermal and more importantly, stress sweat.

Director: Vesa Manninen

Editor: Gary Knight

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Role

Art Direction. TV, Social, Digital.

Stress Test – Anthem (:60)

"Spiders" – TV (:30)

"Heights" – Preroll (:15)