Nutella
BROADCAST & SOCIAL CAMPAIGN
In collaboration with New York City based independent agency Terri & Sandy, we created and developed a series of social content to help Nutella bring about awareness to their deliciously fun pancake recipes and new Nutella Creations Skill available on all Amazon devices.
Just say “Alexa, enable the Nutella Creations skill”.
See the work live on Instagram , YouTube and Nutella Creations
Role: Creative Director
The Pancake Dinosaurs
(SOCIAL)
Social media has established itself as an important storytelling platform for Nutella, and with Instagram, Pinterest and YouTube we saw an opportunity to engage new and existing consumers in a creative way.
We wanted kids and families to engage with Nutella by preparing a series of fun pancake recipes that keeps their winter breakfasts warm, playful and delicious.
See the work live on Instagram
Add some roar to your breakfast mornings with Big Tex the T-rex. Create your own Nutella creations and check out more at http://bit.ly/NutellaCreations.
#NutellaCreations
Todd says you’ve got to tri-ceratops these Nutella creations! 😏 Find more at http://bit.ly/NutellaCreations. #NutellaCreations
Steggs on steggs or stacks on stacks? How about both? Make your own Nutella creation and find more at http://bit.ly/NutellaCreations. #NutellaCreations
Your mornings will be dino-mite with Monty the Bronty. Show us your own Nutella creations and get inspired at http://bit.ly/NutellaCreations. #NutellaCreations
OOH
Digital OOH also ran in high traffic zones, such as Grand Central Station in New York City.
