Shaving can cause a series of micro impacts on your skin, causing irritation.

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Jackhammer

By using a jackhammer as an analogy, we enacted this highly irritating act and dumped shaving cream on it. Lots of it! The music and custom sound effects helped enhance the idea protection against irritation. 

This campaign was created for digital first. This eye catchy choice of visual optimize viewership and stopping power on pre-rolls, social scrolls, and any other digital placement.

It is currently deployed to all Gillette regions worldwide. 

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Role

Campaign Concept. Art Direction – Content, Social, Digital.