People have a hard time making decisions when given too many options.

There are around 1.3 Billion ways of customizing a Bentley.

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Bentley Studio

A guided and interactive experience allowing guests to curate photography to drive the customization process of a new Bentley. All while reinforcing its position as a premiere luxury brand.

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Role

Art Direction. Design.

Press

What It’s Like To Buy A $200K Bentley In 2014 - Margaret Rhodes, Fast Company Co.Design

Bentley Studio Gives Customers A Chance To Design Their Dream Car - Dave Pinter, PSFK

Build Your Own Bentley - William K. Gock, Ozy

Frieze Art Fair Brings Auto-Themed Displays to New York - Phil Patton, The New York Times