GoDaddy Social

Most recently, I ran GoDaddy’s in-house social and digital creative department — organic & paid social. This included managing teams on a global level, from across the US to Cape Town, South Africa.

Together, we created content and campaigns for Instagram, Facebook, YouTube and TikTok for both brand & GoDaddy’s content creation app called GoDaddy Studio. Our team, planned and executed the launch of GoDaddy’s TikTok channel and grew it to 88k+ engaged followers in just 6 months.

GoDaddy Brand

GoDaddy Studio

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Role

Creative Director (Social & Digital)

see below some of the organic Content created by our in-house creative teams

This content was fully conceptualized, executed and deployed by our in-house social teams — from seasonal content, such as Women’s History Month, Pride and Black History Month to original ideas that elevated our entrepreneur’s stories and brands.

Jingle Jams

Custom jingles (Original Sounds) made to a select group of entrepreneurs with the goal to help further promote their stories and equip them with an original sound to be used for all their content on social media.

Small Biz Weekly

Editorial-style articles leveraging great design, typography treatment and the carousel functionality on Instagram to generate engaging visuals that further details our entrepreneur’s stories.

Visually captivating Reels that extended the brand’s annual marketing campaign into social

We created social-first assets to help amplify the campaign to all of GoDaddy’s social channels. Each reel and creative asset highlighted a company and their founder in unique visual ways.

Seasonal & original content

See below some examples of seasonal and original social-first content we created.