Gillette Endurance Gel is clear.
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Protection, clearly.
We created a digital campaign by turning our product into a terrarium-like object, we created a series of visually captivating miniature scenes, where men are likely to produce stress sweat.
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Role
Art Direction. Social, Print.
Social
Four scenes were created in total. Each scene was shot, animated and published
on most popular social media sites as paid ads and social posts.
To date, most posts have been viewed over 2 million times.
Craft
All four scenes were custom made by miniature artist Roy's People.
Figurines were around 1 inch in size and carefully created to fit inside the deodorant's clear canister.
