To break through the clutter of CES and educate tech small business owners on how American Express OPEN can help them grow their business. 

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The Small Business Big Shot Game

A phygital multi-player game allowing CES's business owners to test their tech, business, and CES know-how for the chance to win exciting prizes.

This highly engaging game helped AMEX increase card acquisition margins and provide meaningful solutions to small business owners in the tech world. 

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Role

Concept. Game, space, logo design.

Awards

Event Tech - Best Use of Gamification
Event Marketer - Best Use of Gamification
Silver Stevie - Best Exhibition Display
Ace Awards - Silver Booth Design Experience

Results

1800+ Game Plays
1600+ Leads Generated
3+ Million Social Media Impressions
100% Card Acquisition Goal