The Miami AV Experience
Visual Identity
Ford & Argo Ai have unveiled their autonomous vehicles (AV) operations in Miami.
They are building a self-driving services platform in partnership with cities and companies around the world.
I was asked to create and design the full visual identity for The Miami AV Experience, a program that gave special guests a chance to test-ride Ford’s prototype self-driving vehicles through Miami’s vibrant neighborhoods.
Inspired by the city’s vibrant colors, its Deco architecture, ocean waters and stunning skies, I was able to develop an identity system that utilizes colors as a base to channel Miami’s true essence, while giving Ford an energetic look & feel for its exhilarating future ahead. Enjoy!
PRESS
Video originally posted on www.cnet.com/roadshow/news/ford-self-driving-car-miami/ By Tim Stevens
